Have a read of Sequart's take on Marvel current direction in Marvel Now-ish.
"Marvel, on the other hand, pretty much admitted defeat in trying to expand their audience beyond the core super-hero fans. But even new titles and characters are given a link to an already established brand name..."
"This reeks of desperation – they basically admit to themselves that House of Ideas ™ has no new ones."
"Despite putting its people on the same-old-concepts, one cannot deny that Marvel employs some of the better writers and artists on the market; they have creators with extremely distinct voices that, thankfully, are not stifled by the weight of the titles they work on. One could easily argue about the quality of the titles Marvel produces nowadays (and certainly most of them will end up on my shelf) but not with their distinctness."
"There’s a sense of uniqueness to Marvel’s output. DC’s latest work seems, more and more, to be the result of committee"
Your thoughts? I find the lack of continuity in the Marvel titles distracting. While I love the creative direction of some of the Marvel books, I feel that they don't mesh well together. For example, Captain America is off in the Z-Dimension, but at the same time is being mind-controlled by the Illuminati and then leads the defence of the Earth against an alien attack. That's where the editorial control is lacking.
There's no overall attempt to help guide new readers, let alone old ones. If someone loved the Avengers movie, how the hell are they supposed to go into a comic book store and figure out which Avengers title to pick up. I can just imagine the look on their face as the comic book store guy breaks down all the Avengers titles. A great book like Fraction's Hawkeye is getting overlooked amid all the Avengers titles.
And then on the cosmic side, Marvel is actually doing a reboot of Star-Lord, Nova, and the Guardians of the Galaxy. This effort confuses me as the rest of the Marvel Universe isn't undergoing a reboot, so the inner fanboy in me struggles to reconcile past continuity. I'm also frustrated as I loved Dan Abnett and Andy Lanning's run on Nova and Guardians of the Galaxy and I feel that this reboot wipes out the great run they had.